Soulless Monsters A Closer Look at Antisocial Personality...

Every few years there are disturbing, yet fascinating headlines: â€Å"BTK killer: Hiding in plain sight† or â€Å"Police discover at least 10 victims at Anthony Sowells home†; but what would allow an individual to commit the crimes they did? In cases like these there is usually a common link: Antisocial Personality disorder. It is an unknown disorder to most of the population which is why there are so many questions to be answered, the main ones being what is antisocial personality disorder and how does it effect patient and society as a whole? To answer these questions one needs an accurate background picture of the disorder. The first part of the disorder that needs to be explored is the symptoms. â€Å"The essential feature of Antisocial†¦show more content†¦Before the diagnosis of Antisocial Personality disorder is made, it must be distinguished from many other disorders first. The first diagnosis that must be ruled out is Substance Abuse Disorder. This can be very hard because APD and Substance Abuse Disorder tend to go hand in hand, and both diagnoses can be given at the same time. The key in distinguishing the two is that the symptoms don’t occur solely because of a drug addiction, which can lead to being manipulative or the individual stealing money and other property to obtain drugs. APD must also be distinguished from many other personality disorders, because they often share symptoms. One disorder that APD can be mistaken for Narcissistic Personality Disorder because the individuals suffering from these disorders tend to be superficial and un-empathic to others feelings but a person suffering from APD tends to be more aggressive and deceitful (American Psychiatric Association, p.705). Other disorder that share symptoms with APD are Histrionic and Borderline Personality Disorders. Individuals suffering from these three disorders all tend to be manipulative, but sufferers

Introduction Red bull is an energy drink created in 1987...

Introduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around the world. The companys slogan is †Red Bull gives you wings†, meaning that it will give you energy. Red bull advertises itself through different events that it creates such as † Red Bull crashed ice.†, sports team ownerships and so on. Red Bull is also very commonly advertised through different athletes that are athletes in the field of extreme sports such as heli skiing or BMX biking. Red Bull is a very popular product among the young adults, that are into different kinds of exreme sports that Red Bull is advertised at. Opportunities†¦show more content†¦Threats: Health concerns There has been discussion about the health issues concering Red Bull. Red Bull contains high amounts of caffeine and some experts have stated that it can be a cause of death in some situations. Some countries such as Denmark have even banned the consumption of Red Bull. Although there are many health concerns, there is also another side to the story. In Norway Red Bull is used as medicine and in Japan it used to be sold in pharmacies. In addition to those, there is of course the very big concern when Red Bull is mixed with alcohol the affects of caffeine and taurine on the human body can cause many side effects such as increased blood pressure, shortness of breath, insomnia and the list could go on. All in all it has many side affects that can not be considered as positive ones. Consumer awareness of health and well being The fact and the statistics show that people are becoming more and more concerned about their health and what they are consuming on daily basis. Bottled water is now being sold more than ever in the past 20 years. This puts Red Bull in a dangerous position as it has many side affects and people are constantly becoming more and more aware of them, which means that in the near future it migh decrease the sales of Red Bull. Core competencies Red Bull has created an image for power, speedShow MoreRelatedDirect Marketing with Red Bull!1369 Words   |  6 PagesIntroduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needsRead MoreAssignment of Marketing2273 Words   |  10 PagesIntroduction The Red Bull energy drink was launched in Austrlia in 1987 by Dietrich Mateschitz. Dietrich Mateschitz grew up in a small village in Styria, Austria. After graduating with a degree in world trade he decided to become a â€Å"really good marketing man.† Dietrich Mateschitz met up with Chaleo Yoovidhya at the beginning of 1980s and they decided to start an energy drinks together. Realizing that energy drinks product could have good potential in Western markets, Mateschitz obtained the licenseRead MoreMarketing Strategy Of Red Bull952 Words   |  4 PagesIntroduction In 1984, after discovering the tonic drinks in Thailand. Red Bull developed the Energy Drink, and launching Red Bull energy drink on the Austrian market in 1987. Since then, Red Bull has launched a range of products in 167 countries, it branded itself as a market leader and premium products. Red Bull is a high road brand, it uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. The High Road Brand: The Energy drink market is dominatedRead MorePr of Red Bull1789 Words   |  8 Pages| RED BULL | Public Relations | ACKNOWLEDGEMENT * Arpan Gudkha- 14 * Akash Khetan – 19 * Lekh Bhatia – 22 * Neeraj Rengarajan – 27 * Rajat Hegde - 29 * Naren Mansukhani – 57 | We would like to thank our Professor Christine Dlima for this opportunity to put to test the theory we have been studying at college, and to go out into the real world and see how things work, for ourselves. We would like to greatly thank Mr Rohan Vyavaharkar(Head of Communications-RedRead MoreRed Bull Management: Marketing, Competitors, Target Audience, Challenges, and Factors2066 Words   |  9 Pages Index 1. Introduction 2. Red bull marketing strategy 3. Red bull competitors 4. Red bull audience target 5. Red Bull challenges faced by the management decision strategy 6. Red bull internal and external factors 7. Conclusion (Devi 2011) Introduction It increases endurance, accelerates the ability of concentration and reaction rate, gives more energy and improves mood. All this can be found in a can of Red Bull energy drink that, thanks in large part to a good marketingRead MoreRed Bull Marketing3878 Words   |  16 PagesThe Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2.0 Brand Positioning and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 8 3.0 Brand Characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 4.0 Product Benefits and Consumer Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 5.0 Brand Communities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 6.0 Brand Equities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 7.0 Conclusion†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreKjafh2187 Words   |  9 PagesBUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.6-7 V. RESEARCH OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 VI. RESEARCH QUESTIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 VII. RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-12 VIII. ETHICAL CONSIDERATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦13 Read MoreRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer, Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes, Volkswagen, Audi - whose UK head offices ringRead MoreEssay on How Red Bull Maintain Their Stronghold8091 Words   |  33 PagesContents0.0 Abstract 1.0 Introduction 2.0 History 3.0 Does Red Bull ® Revitalise the Body and Mind? 3.1 What are the ingredients in Red Bull ®? 3.2 Red Bull ®Ã¢â‚¬â„¢s adverse health effects 3.3 Has Red Bull ® profited from controversy? Page(s) 2 3 3-4 4-5 5 6 6-7 7 8 8 9 9 10 11-12 13 14 14 15-16 16-17 17 17 18 18-19 20 21-24 25 4.0 Red Bull ® a non-descript market? 5.0 How is Red Bull Marketed? 5.1 Sponsorship 5.2 Advertising 5.3 Brand Image 5.4 Some of Red Bull’s extreme sports athletes and eventsRead MoreRedbull Case5803 Words   |  24 PagesJournal of Sponsorship Volume 3 Number 4 Entrepreneurship through sports marketing: A case analysis of Red Bull in sport Samantha Gorse, Simon Chadwick* and Nicholas Burton Received (in revised form): 14th Aprii, 2010 *Centre for the International Business of Sport, Coventry University, Priory Street, Coventry CV1 5FB, UK Tel: -H44 24 7688 7688; Fax: -i-44 24 7688 8400; E-mail: simon.chadwick@coventry.ac.uk Samantha Gorse is a doctoral candidate at Coventry University Business Sciiooi and

Digital Communities Strategy

Question: Discuss about the Digital Communities Strategy. Answer: Introduction: Communication is nothing but the systematic process of exchanging necessary information and ideas based on which both the sender and receiver can interact with each other. At the current era, mass communication has expanded their widespread wings throughout the World. Mass communication enables to multiply the messages beyond going any particular geographical boundary with the help of various medium. The primary purpose of implementing an effective communication strategy is to make a strong connection among various communities. This particular study has primarily focused to deal with multi-platform communication strategy. Multi-platform communication is one of the major parts of mass communication. Two different multiplatform communication tools have been decided to be chosen. Based on the two different multiplatform communication tools the study has focused to point out various impacts of multiplatform communication strategy. The concept of multiplatform communication strategy: In the current era, the use of multi-platform communication media has become a necessity for increasing the wide spread wings throughout World. Professional communicators while expanding their business worldwide need to know how to utilize various media platform in order to make an effective communication with the people of different community (Antonio, Grimaccia and Mussetta 2012). When a business organization intends to launch a new product, the marketing managers have to utilize the popularity of media in order to draw the attention of the people from different community. At that time, this particular business organization intends to use multi-platform communication strategy for creating a market demand on their product. With the help of multiplatform communication, strategy has been used mainly to draw the attention of different community people (Bechmann 2012). People of different culture and attitude belong to a particular community. Some of them are very much advanced in techn ology and some is not that much familiar to use the utility of online media platform. The key role of a professional communicator is to reach the doorsteps of every kind of target people. In this situation, multiplatform communication strategy has been used to deal with the people of various culture and attitude (Candel 2012). In addition, while promoting a new brand business organizations aims to reach their products in various remote areas. Therefore, online platform is fruitful for the advanced people, especially for the young generation. On the other hand, offline media platform can easily draw the attention of middle aged and old aged persons. Various tools of multiplatform communication strategy: Multiplatform communication strategy is constituted with two major tools primarily that include online communication platform and offline communication platform. With the help of online communication platform, the communicators intend to draw the attention of different community people belonging from various geographical areas (Del Mar Grando and Bonaut 2012). On the other hand, offline communication platform is used for the regional community primarily. For an example, most the Asian countries have still remained under developing. While promoting a business product in those under developing countries, marketing managers intend to utilize the platform of offline media such as radio, television, newspaper magazine, banner, hoarding, signboard and so many. Online communication platform: Among the online communication platform, the professional communicators primarily intend to use the popularity of social media in order to draw the attention of various different communities. Among the social media platform, the name of facebook, twitter, instagarm are most prominent (Friedrichsen and Mhl-Benninghaus 2013). With the help of facebook and twitter, people of various remote areas are able to keep a constant relation with each other. Numerous business organizations like to utilize the platform of facebook by providing online advertisements. People of different countries get the opportunities to see this advertisement (Garca-Avils 2012). As a result, their brand does not remain restricted within a particular regional area. This is one of the most effective ways to promote a new brand. Social media is one of the most popular platforms based on which various business organizations can reach their brand in the international market. Young generations are the fervent users of f acebook and twitter. Ghanam, Maurer and Abrahamsson (2012) stated that most of the countries of Australia, UK, US intend to utilize the popularity of online media. Due to the technological advancement, the people of these countries are well acquainted with social media platform. Off line communication platform Among the offline television platform the use of television is most prominent. Television has been considered as a mass communication that can multiply the messages. People of different areas come to know about the new brands and products. Business organizations generally intend to promote their product through television advertising. Most of the renowned organizations tend to pay for prime time so that their new product can draw the attention of most of the people. Goyanes and Drrenberg (2014) opined that middle-aged persons are the prime users of television. Therefore, business organizations can easily utilize television in order to draw the attention of target customers. Major strategies on multiplatform communication Multiplatform strategy has been used primarily in order to engage the people for making an effective communication (Guerrero, Diego and Pardo 2013). In case of any business organization, business experts like to follow multiplatform business strategy in order to draw the attention of people from various culture and background. The ways that multiplatform strategy can be applied are as followed: Customer centric strategy rather than the platform centric: One of the biggest reasons of using multiplatform strategy inside the organizations is to impress different kinds of customers. Various business organizations intend to use multiplatform communication strategy for drawing the attention of different kind of people (Korda and Itani 2013). People from 18 to 34 age group are mainly comfortable with online media. Therefore, business organizations like to use social media such as facebook, twitter for increasing the attention of young generation primarily. Creating a consistent and integrated attention: When a business organization intends to maintain a promotional activity, the business experts tend to use multiplatform media in order to quench the thirst of target consumers. As per the consumer behavior, people want to gather a detailed knowledge and information about a particular product before purchasing it (Lin 2012). Media is one of the most effective platforms based on which people of various cultures and background can come to detailed information about this specific brand. Therefore, multiplatform media is able to create a consistent attention in between the communicators and receivers. Understanding demographic differences Professional communicators like to segregate the multiplatform media as per the demographic market segmentation. Demographic market segmentation has been conducted according to gender, income status and age group of people. While launching a new business in a developed country like Australia, the business managers would like to segregate the market as per the income level of target consumers (Mic, Masip and Domingo 2013). The media has been utilized based on the age group. For an example, off line media such as television, radio, newspaper, magazines are primarily useful for the age of above 40 people. On the other hand, social media platform has been used for 18 to 35 age group primarily. Impact of multiplatform communication strategy: People get high benefits and facilities by using multiplatform communication strategy inside the organization. Before purchasing a product from a particular organization, the target customers can come to know an in-depth overview about this particular product. As a result, it is beneficial for both the organization and the customers. At the same time, this communication strategy is not devoid of some of its negative impact as well. However, in this part, both the positive and the negative impacts of multiplatform communication strategy have been discussed in detailed. To make an effective communication with the people By using multiplatform communication strategy, both the sender and receiver can make an effective interaction with each other. While promoting a new product business organizations like to create a public forum in the new media platform (Srensen 2013). Through this particular public forum both the service providers and the receivers are able to maintain a communication. Consumers are free to know their feedback about the product and service system of the company. In addition, they can make a complaint as well against the service system. Service providers on the other hand intend to change their business strategy as per the feedback received from the customers. In case of off line media, the business organization receives the feedback being delayed. With the help of off line media, consumers cannot get the opportunity to communicate directly with the organization. In spite of that it is undeniable that people of various culture and background are able to make an effective interact with the help of multiplatform media. To unite people in a huge platform Multiplatform communication strategy is able to unite people in a huge platform. For an example, if a business organization intends to give an online advertising in social media platform, this organization is able to create the attention of a large number of people at a time. They get the scope to receive numerous reactions from various people with the help of like post. Apart from clicking at the like button, people are to make comment on the same page. Organizations use to receive a million of comments in a same platform (Lin 2012). This particular feedback is very much helpful for the organization as well. They get the opportunity to change their business strategy in order to satisfy the needs and demands of the customers. In case of offline media platform, the type of maintaining unity can be considered in a different way. While showing a television advertisement people of various culture and attitude watch the same advertisement. From that perspective, it is undeniable that multiplatform communication strategy is definitely able to unite a large number of people in the same platform. The negative impacts of multiplatform strategies are as follows: Harmful for students: Both the offline and the online communication platform are harmful for the students as well. Especially online media platform renders addiction on the mind of students. They become addicted in piracy activities. As a result, it indirectly hampers the society. Scope to promote propaganda: Business organizations with the help of multimedia platform intend to involve in propaganda while promoting their business (Srensen 2013). While preparing the concept of advertisement, business experts like to use numerous epithets. With the help of these epithets, they can easily manipulate the customers. People generally intend to pay their attention to purchase the product by getting tempted from the colorful advertisements. Conclusion: This particular study has provided a detailed understanding about the importance of multiplatform communication strategy for maintaining an effective interaction in between the sender and the receiver. At the very beginning, the study has provided a clear concept about the multiplatform communication strategy. Among the various media platform the importance of offline media and the online media has been discussed in detail. Social media such as facebook, twitter have been considered in the category of online media. On the other hand, among the off line media platform the impacts of television for drawing the attention of people are most prominent. This particular study has focused to highlight both the positive impact as well as the negative impacts. Reference List: Antonio, P., Grimaccia, F. and Mussetta, M., 2012. Architecture and methods for innovative heterogeneous wireless sensor network applications.Remote Sensing,4(5), pp.1146-1161. Bechmann, A., 2012. Towards Cross-Platform Value Creation: Four patterns of circulation and control.Information, Communication Society,15(6), pp.888-908. Candel, R.S., 2012.Adapting Public Service to the Multiplatform Scenario: Challenges, Opportunities and Risks. Hamburg: Hans-Bredow-Institut. Del Mar Grando, M. and Bonaut, J., 2012. Transmedia audiences and television fiction: A comparative approach between Skins (UK) and El Barco (Spain).Participations: Journal of Audience Reception Studies, (9), p.2. Friedrichsen, M. and Mhl-Benninghaus, W. eds., 2013.Handbook of social media management: value chain and business models in changing media markets. Springer Science Business Media. Garca-Avils, J.A., 2012. Roles of audience participation in multiplatform television: From fans and consumers, to collaborators and activists.Participations. Journal of Audience and Reception Studies,9(2), pp.429-447. Ghanam, Y., Maurer, F. and Abrahamsson, P., 2012. Making the leap to a software platform strategy: Issues and challenges.Information and Software Technology,54(9), pp.968-984. Gligorijevic, B. and Luck, E., 2012. Engaging Social CustomersInfluencing New Marketing Strategies for Social Media Information Sources. InContemporary research on e-business technology and strategy(pp. 25-40). Springer Berlin Heidelberg. Goyanes, M. and Drrenberg, C., 2014. A taxonomy of newspapers based on multi-platform and paid content strategies: Evidences from Spain.International Journal on Media Management,16(1), pp.27-45. Guerrero, E., Diego, P. and Pardo, A., 2013. Distributing audiovisual contents in the new digital scenario: Multiplatform strategies of the main Spanish TV networks. InHandbook of social media management(pp. 349-373). Springer Berlin Heidelberg. Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior change.Health promotion practice,14(1), pp.15-23. Lin, T.T., 2012. Cross-platform framing and cross-cultural adaptation: Examining elephant conservation in Thailand.Environmental Communication: A Journal of Nature and Culture,6(2), pp.193-211. Mic, J.L., Masip, P. and Domingo, D., 2013. To wish impossible things* Convergence as a process of diffusion of innovations in an actor-network.International Communication Gazette,75(1), pp.118-137. Srensen, I.E., 2013. Channels as content curators: Multiplatform strategies for documentary film and factual content in British public service broadcasting.European Journal of Communication, p.0267323113504856.